Celebrating 50 years of Cheezels.

For the first time in 50 years, we launched the beloved and iconic Cheezels brand on social for a summer of holesome fun. 

To connect with younger audiences in a socially awkward post-lockdown world, we created social content to fill the Cheezel sized hole in any conversation.

With a bespoke creative treatment reminiscent of a retro pool party, we ideated and produced original social creative for Facebook and Instagram and even gave The Big Cheeze his own Twitter channel.