A life-saving game.

The One Show | Experiential 2016

Award Awards | 2016

PADC Skulls | 1 x Gold, 1 x Silver, 1 x Bronze 2016

St John Ambulance had secured a space at the Royal Show and wanted to generate sign-ups for their first aid courses.

Initially they wanted an info-booth, but that didn’t sound very exciting. So, we turned CPR into a Guitair Hero style game that show goers would actually want to play.

Over the course of the 10 day activation, people completed over 500,000 chest compressions and learnt the skills to save future lives.