Values - Client: M&C Saatchi
Bringing the agency values to life.
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We won an internal pitch to update the look and feel of our agency values for 2023.
Insight: Values are intangible and uniquely human.
Idea: We visualise our values in surreal and alien ways, to demonstrate that the only real way they can show up, is through us. The humans.
Execution: Use AI to /imagine what our values would look like.