M&C Saatchi | Re-imagining Agency Values

Bringing the agency values to life.

We won an internal pitch to update the look and feel of our agency values for 2023.

Values are uniquely human. So we had an interesting thought - given the chance, how would AI visualise them? So we experimented with Midjourney to create 5 new concepts for each one.

Leaving us humans to focus on the one thing AI can’t do with our values, live and breath them.

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