NASA | Competition Entry

How is the earth feeling today?

How do you communicate complex scientific data about the Earth, in a language everyone can understand?

With “face data”. The one means of communicating that everyone on Earth can understand.

We created a cute animation of the Earth that updated it’s expression in real-time using NASA data metrics. Like sweating when ocean temps rose or sick when carbon dioxide was high.

Placed 5th in the world out of over 20,000 entries from hundreds of cities around the globe and almost won us a trip to space.

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M&C Saatchi | Agency Values