A new chip on the block.

With nothing more than a packet design, we developed an end-to-end campaign to launch CC’s Cornados in the Aussie market.

With engagement and TikTok nativity at its core, we came up with a design treatment dubbed “Internet Block Party” to create a familiar, yet surreal world that the brand could live in - complete with their own mascot, Nado.

From there we dived deep into fringe internet subcultures and trends, developing social content to make our Gen Z audience feel seen, while of course driving brand awareness.